The Must Read,Listen & Watch Resources for Event Marketers
It's a no-brainer that constant learning & absorbing new ideas via all senses boosts our creativity and prevents being stuck in your routine. The latter I find especially important for people working in events. With the overwhelming amount of tasks, deadlines, logistics details very often you just want to "get things done". Whereas this approach helps managing events, on a long-term basis it kills creative spirit.
Therefore I try to have at least 15-20 minutes of "content absorption" a day while I commute (not anymore since March 15...) or even do my make up. There is an endless flow of content in all forms out there, but it's important to focus your attention on what really brings value. Therefore I've compiled a list of resources I have bookmarked on my devices and highly advise you to do so as well!
In-Person by Bizzabo
Gather Geeks by BizBash
#EventIcons by Endless Events
Get yourself optimized by Stephan Spencer (not an obvious choice, but provides great tips on productivity and mental sanity...the stuff events people really need!)
Plus I really enjoyed these episodes about events in SaaS industry:
The SaaS Revolution show by SaaStock: The Power of Events for Growing SaaS Startups
Seeking Wisdom by Drift: Why We Decided To Launch A Conference
Growth Hub podcast: Building Europe's Biggest SaaS Conference with Alex Theuma, Co-founder of SaaStock.
Overall, if you are in tech or SaaS industry - follow these shows! Tons of great material and food for thought out there.
Once you've read and listened enough for the day, it's time to give yourself a break and watch a movie. There is a great deal of movies that can either teach about events or provide you with inspiration for your next project. Here are some of my favorites:
Fyre: the greatest party that never happened by Netflix & Fyre Fraud by Hulu - no comments needed here
Ocean's 8 - for its setting during Met Gala
Ocean's 11,12 & 13 - for showcasing what attention to detail and precise execution means
The Wedding Planner - it's the first 2 minutes of the movie about events, the rest is about Matthew McConaughey
The Big Short - for capturing perfectly the way business is done at a conference in Las Vegas
I will be updating the list once I come across a new resource or a book that impressed me, so check for the updates once in a while. Also, your suggestions are more than welcome - together we can make the list better and exchange our ideas - leave your thoughts in comments!